The Looma Project
PrivateLast Round
Series B
Dec 16, 2025
Est. Valuation
$56.8M
Total Funding Raised
$12.64M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
The Looma Project operates in Consumer & Commerce and is based in Durham, North Carolina. Its latest recorded funding round was a Series B round in December 2025.
The Looma Project is a media and information services company that operates an in-store digital media platform connecting shoppers to the stories behind products through short films on tablets in grocery stores.
Sector
Consumer & Commerce
Verticals
Retail Technology, Digital Advertising, Content Creation, Point-of-Sale
Business Model
B2B
Customer Profile
Services & Consulting, Usage-Based SaaS
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
The Looma Project Comparables
Compare The Looma Project with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Grocery TV | 91% | |
| Cooler Screens | 79% | |
| Mood Media | 78% |
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The Looma Project Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Dec 16, 2025 | ||||
| VC Round | Sep 26, 2024 | ||||
| Series A | Jul 1, 2020 | ||||
| Seed | Jan 31, 2018 |
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Key People
Founding team and executive leadership
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The Looma Project Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Owl Ventures | Series B |
| Triangle Tweener Fund | VC Round |
| YETI Capital | VC Round |
| Staley Capital | Series B |
| Praxis | Accelerator |
| Cofounders Capital | Seed |
| Silicon Valley Bank | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 24, 2026
Grew 19% QoQ, from 58 to 69 employees.
- Sep 13, 2026
Monthly visitors grew 84% MoM, reaching 17.8K.
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Recent news
Latest coverage and updates
- receives_financingSep 10, 2026
On Sep 10th '26, The Looma Project secured a $10M Series B and $3M credit facility to scale its in-store screen network across 1,100 retail locations, reaching 27 million shoppers monthly.
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The Looma Project Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about The Looma Project's valuation, stock price, and market status.
Is The Looma Project a public or private company?
The Looma Project is a private company.
What is the current stock price of The Looma Project?
The Looma Project is a private company, so its shares have no public market price. Caplight tracks The Looma Project's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is The Looma Project worth (valuation)?
The Looma Project's valuation is estimated at $56.8M based on funding round data.
Can I buy The Looma Project stock?
The Looma Project shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was The Looma Project's last funding round?
The Looma Project's most recent funding round was Series B on December 16, 2025.
Who are the main investors in The Looma Project?
Key investors in The Looma Project include Staley Capital, Cofounders Capital.
Will The Looma Project IPO soon?
No public IPO plans have been announced for The Looma Project.
How can I track The Looma Project secondary market activity?
Caplight tracks bids, offers, and trades in The Looma Project's shares on secondary markets.