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Tonal

Tonal

Private
San Francisco, CaliforniaConsumer & Commercehttps://tonal.com

Last Round

Series 1

Mar 30, 2026

Est. Valuation

$575M

Total Funding Raised

$450M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Tonal is a fitness technology company that offers a digital platform for weight lifting, utilizing magnets and electricity to provide adjustable resistance and real-time workout tracking in a compact device.

Sector

Consumer & Commerce

Verticals

Consumer Electronics, Sports & Fitness, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware + Subscription, Hardware Sales

AI Layer

Application

Keywords

smart home gymconnected fitnessdigital weight technologystrength traininghome gymfitness subscriptionwall-mounted gymelectromagnetic resistanceAI fitnesssmart gymdigital weight machineDTC fitnesscorporate wellness

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

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Tonal Comparables

Compare Tonal with similar companies based on industry and business-model similarity.

Tonal comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
AMP Fitness
86%
Vitruvian
86%
Tempo
84%
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Tonal Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series 1Mar 30, 2026
New PreferredApr 10, 2023
Series FSep 13, 2022
Series EMar 31, 2021
Series C-2Jun 12, 2020
Series C
Apr 4, 2019
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Key People

Founding team and executive leadership

Aly Orady

Founder CTO

Founding Team

Todd Bartee

Chief Executive Officer

Executive Team

Hayden Tollas

CFO

Executive Team

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Tonal Investors

Notable investors and investment history

Tonal investors
InvestorRounds
New Ground VenturesSeries E
Notable CapitalSeries C-2
WISE VenturesSeries B
M13Series B, Series E
GaingelsSeries E
TechNexus Venture CollaborativeSeries B
BoltSeries C, Seed, Series B
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 7, 2026

    Tonal announced the Tonal 2 Glacier, a refreshed version of its Tonal 2 digital resistance trainer which features a new color, mirrored glass, and accessory storage.

  • Jun 2, 2026

    Launching B2B offering for clinical settings and healthcare providers.

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Recent news

Latest coverage and updates

  • launchesNov 7, 2026

    Tonal announces the Tonal 2 Glacier, a refreshed digital resistance trainer with a white mirror-like finish and integrated accessory storage, available for pre-order at $4,795 on Nov 7th '26, with installation beginning in Jan '27.

  • partners_withOct 7, 2026

    Tonal partners with WeWork to place Tonal 2 strength-training systems in nine U.S. coworking locations, with member discounts, on Oct 7th '26.

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Tonal Filings

Explore SEC and related filing metadata, where available.

Tonal filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Tonal's valuation, stock price, and market status.

Is Tonal a public or private company?

Tonal is a private company.

What is the current stock price of Tonal?

Tonal is a private company, so its shares have no public market price. Caplight tracks Tonal's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Tonal worth (valuation)?

Tonal's valuation is estimated at $575.0M based on funding round data.

Can I buy Tonal stock?

Tonal shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Tonal's last funding round?

Tonal's most recent funding round was Series 1 on March 30, 2026.

Who are the main investors in Tonal?

Key investors in Tonal include Dragoneer Investment Group, Shasta Ventures, L Catterton, Cobalt Capital, THVC.

Will Tonal IPO soon?

No public IPO plans have been announced for Tonal.

How can I track Tonal secondary market activity?

Caplight tracks bids, offers, and trades in Tonal's shares on secondary markets.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range409
Year Founded2015
Last FundingMar 30, 2026

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