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Toya

Toya

Private
Tel AvivMedia, Entertainment & Gaminghttps://toyaplay.com

Last Round

SAFE

Sep 1, 2022

Total Funding Raised

$6M

Company Overview

Toya operates in Media, Entertainment & Gaming and is based in Tel Aviv. Its latest recorded funding round was a SAFE round in September 2022.

Toya is a gaming company that is a female-led studio that develops video games and virtual goods on the Roblox platform.

Sector

Media, Entertainment & Gaming

Verticals

Gaming, Content Creation, User-Generated Content, Creator Economy, Marketing

Business Model

B2B2C

Customer Profile

Services & Consulting, Revenue Share, Marketplace Commission

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Toya Comparables

Compare Toya with similar companies based on industry and business-model similarity.

Toya comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
The Gang Sweden AB
84%
Karta
82%
Gamefam
82%
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Toya Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SAFESep 1, 2022
SeedSep 8, 2021
AngelJan 1, 2019
SeedJan 1, 2018
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Key People

Founding team and executive leadership

Anat Shperling

Co-Founder, CEO

Founding Team

Cléo Hayes-McCoy

Chief Technology Officer

Executive Team

Guy de Beer

Chief Product Officer

Executive Team

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Toya Investors

Notable investors and investment history

Toya investors
InvestorRounds
1Up VenturesSeed
Drive by DraftKingsSeed
Powerhouse CapitalSeed
Remagine VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 16, 2026

    Grew 17% QoQ, from 30 to 35 employees.

  • Sep 1, 2022

    Completed a SAFE funding round.

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Recent news

Latest coverage and updates

  • launchesSep 3, 2026

    Toyaplay announces PlayTiger connectors for ChatGPT and Claude in Israel on Sep 3rd '26, bringing PlayTiger’s analytics, marketing and studio capabilities into the AI tools teams already use.

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Toya Filings

Explore SEC and related filing metadata, where available.

Toya filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Toya's valuation, stock price, and market status.

Is Toya a public or private company?

Toya is a private company.

What is the current stock price of Toya?

Toya is a private company, so its shares have no public market price. Caplight tracks Toya's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Toya worth (valuation)?

Valuation information for Toya is not publicly available.

Can I buy Toya stock?

Toya shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Toya's last funding round?

Toya's most recent funding round was SAFE on September 1, 2022.

Who are the main investors in Toya?

Key investors in Toya include Drive by DraftKings.

Will Toya IPO soon?

No public IPO plans have been announced for Toya.

How can I track Toya secondary market activity?

Caplight tracks bids, offers, and trades in Toya's shares on secondary markets.

Firmographic Details

HeadquartersTel Aviv
Employee Range16
Year Founded2015
Last FundingSep 1, 2022

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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