Trace
PrivateLast Round
Series C
Apr 12, 2022
Est. Valuation
$190M
Total Funding Raised
$68.32M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Trace is a sports technology company that develops an AI-powered platform for automatic game filming, player tracking, and performance analysis for soccer and other sports.
Sector
Media, Entertainment & Gaming
Verticals
Sports & Fitness, Computer Vision, Sports Analytics, Subscription Commerce, Content Creation
Business Model
B2B2C
Customer Profile
Hardware + Subscription, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trace Comparables
Compare Trace with similar companies based on industry and business-model similarity.
Trace Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Apr 12, 2022 | ||||
| Series B | Dec 23, 2019 | ||||
| Series A | Oct 19, 2017 | ||||
| Crowdfunding | Feb 26, 2014 | ||||
| Crowdfunding | Aug 29, 2013 |
Trace Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Pelion Venture Partners | Series C |
| AngelList | Crowdfunding |
| Crosscut Ventures | Crowdfunding |
| Intel Education Accelerator | Series A |
| Allegro Venture Partners | Crowdfunding |
| Lakestar | Series C |
| Intel Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 19, 2026
Partnered with New Jersey Youth Soccer to support the youth soccer community.
- Feb 18, 2026
Over 15,000 AI-powered cameras are deployed worldwide.
Trace Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Trace's valuation, stock price, and market status.
Is TraceUp a public or private company?
TraceUp is a private company.
What is the current stock price of TraceUp?
TraceUp is a private company with no public stock price. No recent secondary market data is available.
How much is TraceUp worth (valuation)?
TraceUp's valuation is estimated at $190.0M based on funding round data.
Can I buy TraceUp stock?
TraceUp shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was TraceUp's last funding round?
TraceUp's most recent funding round was Series C on April 12, 2022.
Who are the main investors in TraceUp?
Key investors in TraceUp include Intel Capital, Pelion Venture Partners.
Will TraceUp IPO soon?
No public IPO plans have been announced for TraceUp.
How can I track TraceUp secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor TraceUp's secondary market activity and sign up for updates.