Tracer
PrivateLast Round
Series A
Aug 10, 2023
Total Funding Raised
$28M
Company Overview
Tracer is a brand protection software company that provides an AI-powered platform to monitor and mitigate brand misuse, counterfeiting, and fraud across digital channels.
Sector
Cybersecurity
Verticals
Threat Intelligence, Compliance & Risk, Legal Tech, Marketing
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Tracer Comparables
Compare Tracer with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| MarqVision | 86% | |
| Red Points | 85% | |
| BrandShield | 83% |
Tracer Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Aug 10, 2023 | ||||
| Seed | Jun 7, 2021 |
Tracer Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| S4S Ventures | Series A |
| Progress Ventures | Series A |
| Arbour Way Investors | Series A |
| VCP Ventures | Series A |
| Thirty Five Ventures | Seed, Series A |
| NewRoad Capital Partners | Series A |
| RSE Ventures | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 4, 2025
Monthly visitors grew 41% MoM, reaching 9.7K.
Tracer Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Tracer's valuation, stock price, and market status.
Is Tracer a public or private company?
Tracer is a private company.
What is the current stock price of Tracer?
Tracer is a private company with no public stock price. No recent secondary market data is available.
How much is Tracer worth (valuation)?
Valuation information for Tracer is not publicly available.
Can I buy Tracer stock?
Tracer shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Tracer's last funding round?
Tracer's most recent funding round was Series A on August 10, 2023.
Who are the main investors in Tracer?
Key investors in Tracer include Progress Ventures, NewRoad Capital Partners, BDMI.
Will Tracer IPO soon?
No public IPO plans have been announced for Tracer.
How can I track Tracer secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Tracer's secondary market activity and sign up for updates.