Trax
PrivateLast Round
Debt
Nov 8, 2023
Est. Valuation
$2B
Total Funding Raised
$1.06B
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Trax is a technology company that offers an image recognition platform to provide precise performance analysis for consumer goods companies.
Sector
Consumer & Commerce
Verticals
Retail Technology, Computer Vision, Business Intelligence, Supply Chain Tracking
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service, Services & Consulting, Hardware + Subscription, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trax Comparables
Compare Trax with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Vision Group Retail | 89% | |
| FORM | 84% | |
| Vispera | 83% |
Trax Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Nov 8, 2023 | ||||
| Series E | Apr 7, 2021 | ||||
| Series D | Jul 23, 2019 | ||||
| Series D | Jul 2, 2018 | ||||
| Growth Equity | Jun 28, 2017 | ||||
Series C Extension | Feb 6, 2017 |
Key People
Founding team and executive leadership
Trax Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series E |
| Boyu Capital | Series E, Series D |
| OMERS | Series E |
| Deutsche Bank Private Credit & Infrastructure | Debt |
| HOPU Fund | Series D |
| SoftBank Group | Series E |
| GIC Private Limited | Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 7, 2026
Supports over 100,000 global users across 45 countries.
- Jul 9, 2025
Launched AR-powered On-Device IR for real-time shelf insights.
Trax Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Trax's valuation, stock price, and market status.
Is Trax a public or private company?
Trax is a private company.
What is the current stock price of Trax?
Trax is a private company with no public stock price. Caplight tracks Trax's secondary market activity and provides MarketPrice™ estimates to Caplight users.
How much is Trax worth (valuation)?
Trax's valuation is estimated at $2.0B based on funding round data.
Can I buy Trax stock?
Trax shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Trax's last funding round?
Trax's most recent funding round was Debt on April 7, 2021.
Who are the main investors in Trax?
Key investors in Trax include SoftBank Investment Advisers, Boyu Capital, Deutsche Bank Private Credit & Infrastructure, HOPU Fund, SoftBank Group.
Will Trax IPO soon?
No public IPO plans have been announced for Trax.
How can I track Trax secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Trax's secondary market activity and sign up for updates.