True Fit
PrivateLast Round
VC Round
Dec 6, 2021
Est. Valuation
$275M
Total Funding Raised
$102M
Company Overview
True Fit is a retail technology company that offers a footwear and apparel personalization platform that leverages AI to enhance the shopping experience by providing brands and retailers with tailored insights and recommendations based on individual customer preferences.
Sector
Consumer & Commerce
Verticals
E-commerce, Retail Technology, Personalization, Customer Experience, Fashion & Beauty
Business Model
B2B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
True Fit Comparables
Compare True Fit with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Fit Analytics | 88% | |
| Virtusize | 85% | |
| Secret Sauce Partners | 81% |
True Fit Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Dec 6, 2021 | ||||
| Series C | Jan 15, 2018 | ||||
| Series B | Jul 13, 2016 | ||||
| Series A | Jan 13, 2015 | ||||
| Series A | Jul 14, 2011 | ||||
Seed | Apr 1, 2011 |
Key People
Founding team and executive leadership
True Fit Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Georgian | VC Round, Series C |
| Cross Creek Advisors | Series C |
| Guggenheim Investments | Series A |
| Intel Capital | Series B, VC Round, Series C |
| Promus Ventures | Series A |
| Signal Peak Ventures | VC Round, Series C, Series B, Series A |
| Breakaway Ventures | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 8, 2026
Added Silver Jeans Co, an apparel company, as a customer.
- Mar 8, 2026
Added Walmart as a customer in the retail sector.
Recent news
Latest coverage and updates
- partners_withSep 21, 2026
True Fit partnered with Glance on Sep 21st '26.
- identified_as_competitor_ofAug 29, 2026
True Fit identified as competitor of Bloomreach.
- has_revenueAug 10, 2026
True Fit had revenue of $13.4M on Dec 1st '25.
True Fit Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about True Fit's valuation, stock price, and market status.
Is True Fit a public or private company?
True Fit is a private company.
What is the current stock price of True Fit?
True Fit is a private company with no public stock price. No recent secondary market data is available.
How much is True Fit worth (valuation)?
True Fit's valuation is estimated at $275.0M based on funding round data.
Can I buy True Fit stock?
True Fit shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was True Fit's last funding round?
True Fit's most recent funding round was VC Round on January 15, 2018.
Who are the main investors in True Fit?
Key investors in True Fit include Georgian, Promus Ventures, Signal Peak Ventures, Jump Capital.
Will True Fit IPO soon?
No public IPO plans have been announced for True Fit.
How can I track True Fit secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor True Fit's secondary market activity and sign up for updates.