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TrueLook

TrueLook

Private
Winston-Salem, North CarolinaFrontier & Industrial Techhttps://truelook.com

Company Overview

TrueLook operates in Frontier & Industrial Tech and is based in Winston-Salem, North Carolina. It was founded in 1995.

TrueLook is a construction technology company that provides construction camera systems and jobsite visibility solutions, including live streaming, time-lapse recording, and AI-powered security monitoring.

Sector

Frontier & Industrial Tech

Verticals

Construction Tech, Computer Vision, Project Management

Business Model

B2B

Customer Profile

Hardware + Subscription, Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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TrueLook Comparables

Compare TrueLook with similar companies based on industry and business-model similarity.

TrueLook comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Sensera Systems
94%
EarthCam
93%
iBEAM Systems
92%
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TrueLook Funding Rounds

Historical fundraising activity

Funding history

No completed funding rounds are published for TrueLook. Book a demo to ask about coverage.

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Key People

Founding team and executive leadership

Roger Yarrow

Chief Executive Officer

Executive Team

Micki Morgan

CFO

Executive Team

Brian Bradsher

Chief Operating Officer

Executive Team

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Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 2, 2025

    Monthly visitors grew 61% MoM, reaching 43.5K.

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TrueLook Filings

Explore SEC and related filing metadata, where available.

TrueLook filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about TrueLook's valuation, stock price, and market status.

Is TrueLook a public or private company?

TrueLook is a private company.

What is the current stock price of TrueLook?

TrueLook is a private company, so its shares have no public market price. Caplight tracks TrueLook's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is TrueLook worth (valuation)?

Valuation information for TrueLook is not publicly available.

Can I buy TrueLook stock?

TrueLook shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was TrueLook's last funding round?

Funding round information for TrueLook is not publicly available.

Who are the main investors in TrueLook?

Investor information for TrueLook is not publicly disclosed.

Will TrueLook IPO soon?

No public IPO plans have been announced for TrueLook.

How can I track TrueLook secondary market activity?

Caplight tracks bids, offers, and trades in TrueLook's shares on secondary markets.

Firmographic Details

HeadquartersWinston-Salem, North Carolina
Employee Range65
Year Founded1995
Last Funding—

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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