Measured
PrivateLast Round
VC Round
May 4, 2022
Total Funding Raised
$2M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Measured operates in AI, Data & Cloud Infrastructure and is based in Santa Monica, California. Its latest recorded funding round was a VC Round in May 2022.
Measured is a marketing analytics company that provides an AI-powered platform for incrementality testing and media mix modeling to help brands measure and optimize their advertising spend.
Sector
AI, Data & Cloud Infrastructure
Verticals
Marketing, Business Intelligence, Digital Advertising, E-commerce, D2C Brands
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Measured Comparables
Compare Measured with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| LiftLab | 88% | |
| Haus | 87% | |
| Northbeam | 84% |
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Measured Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | May 4, 2022 | ||||
| Debt | Apr 7, 2020 |
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Measured Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Timia Capital | Debt |
| Telescope Partners | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 5, 2026
Platform now manages over $35 billion in media investments.
- Jan 1, 2026
Platform has conducted over 25,000 incrementality tests.
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Measured Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Measured's valuation, stock price, and market status.
Is Measured a public or private company?
Measured is a private company.
What is the current stock price of Measured?
Measured is a private company, so its shares have no public market price. Caplight tracks Measured's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Measured worth (valuation)?
Valuation information for Measured is not publicly available.
Can I buy Measured stock?
Measured shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Measured's last funding round?
Measured's most recent funding round was VC Round on May 4, 2022.
Who are the main investors in Measured?
Key investors in Measured include Timia Capital, Telescope Partners.
Will Measured IPO soon?
No public IPO plans have been announced for Measured.
How can I track Measured secondary market activity?
Caplight tracks bids, offers, and trades in Measured's shares on secondary markets.