SURI
PrivateLast Round
Series A
Mar 12, 2024
Total Funding Raised
$12.18M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
SURI is a sustainable personal care company that designs and sells eco-friendly, repairable sonic electric toothbrushes with recyclable, plant-based brush heads.
Sector
Consumer & Commerce
Verticals
D2C Brands, Consumer Electronics, Subscription Commerce, Circular Economy
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SURI Comparables
Compare SURI with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Quip | 85% | |
| Spotlight Oral Care | 83% | |
| Ordo | 82% |
SURI Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Mar 12, 2024 | ||||
| Seed | Oct 31, 2022 |
Key People
Founding team and executive leadership
SURI Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Salica Investments | Series A, Seed, Pre Seed |
| DMG Ventures | Series A |
| V3 Ventures | Series A |
| JamJar Investments | Seed, Series A |
| Hambro Perks Ltd. | Series A, Seed |
| DMGT | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 26, 2026
Grew 17% QoQ, from 96 to 112 employees.
- Jan 1, 2026
Won 'The Grocer Startup of the Year', 'Red Dot Design Award', and 'Marie Claire Sustainability Award'.
Recent news
Latest coverage and updates
- launchesAug 12, 2026
SURI launched Core 1.0 on Sep 2nd '26.
- launchesJul 13, 2026
Trysuri launched toothpaste featuring a reusable, custom-designed pump and plant-based refill on Jul 13th '26.
- launchesJul 7, 2026
Trysuri launches Restore Gel Refillable Toothpaste.
SURI Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about SURI's valuation, stock price, and market status.
Is SURI a public or private company?
SURI is a private company.
What is the current stock price of SURI?
SURI is a private company with no public stock price. No recent secondary market data is available.
How much is SURI worth (valuation)?
Valuation information for SURI is not publicly available.
Can I buy SURI stock?
SURI shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was SURI's last funding round?
SURI's most recent funding round was Series A on March 12, 2024.
Who are the main investors in SURI?
Key investors in SURI include V3 Ventures, JamJar Investments.
Will SURI IPO soon?
No public IPO plans have been announced for SURI.
How can I track SURI secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor SURI's secondary market activity and sign up for updates.