Understory
PrivateLast Round
Series A
Sep 8, 2025
Total Funding Raised
$18.6M
Company Overview
Understory operates in Enterprise Software and is based in Aarhus. Its latest recorded funding round was a Series A round in September 2025.
Understory is a business software company that provides an all-in-one experience management platform for tour operators, class instructors, and activity providers to manage bookings, payments, and marketing.
Sector
Enterprise Software
Verticals
Vertical SaaS, Workflow Automation, Digital Payments
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Understory Comparables
Compare Understory with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Sweep | 81% | |
| Persefoni | 79% | |
| AMCS | 78% |
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Understory Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Sep 8, 2025 | ||||
| Seed | Feb 9, 2024 | ||||
| Pre Seed | Feb 3, 2023 |
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Understory Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| People Ventures | Series A |
| Sequel | Series A |
| Firstminute Capital | Series A, Seed |
| Founderment | Pre Seed |
| Smedvig Ventures | Series A |
| SEED Capital | Series A, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 9, 2024
$4M round led by Firstminute Capital and SEED Capital.
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Understory Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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Frequently Asked Questions
Common questions about Understory's valuation, stock price, and market status.
Is Understory a public or private company?
Understory is a private company.
What is the current stock price of Understory?
Understory is a private company, so its shares have no public market price. Caplight tracks Understory's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Understory worth (valuation)?
Valuation information for Understory is not publicly available.
Can I buy Understory stock?
Understory shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Understory's last funding round?
Understory's most recent funding round was Series A on September 8, 2025.
Who are the main investors in Understory?
Key investors in Understory include Firstminute Capital, Founderment, Smedvig Ventures, SEED Capital.
Will Understory IPO soon?
No public IPO plans have been announced for Understory.
How can I track Understory secondary market activity?
Caplight tracks bids, offers, and trades in Understory's shares on secondary markets.