Upside
PrivateLast Round
Seed
May 1, 2025
Total Funding Raised
$2.37M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Upside operates in Consumer & Commerce and is based in San Francisco, California. Its latest recorded funding round was a Seed round in May 2025.
Upside is a business/productivity software company that provides a platform offering revenue attribution and intelligence solutions for B2B companies.
Sector
Consumer & Commerce
Verticals
Retail Technology, Personalization, E-commerce
Business Model
B2B2C
Customer Profile
Marketplace Commission, Revenue Share
AI Layer
Infrastructure
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upside Comparables
Compare Upside with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Neptune Retail Solutions | 71% | |
| Fetch | 69% | |
| Ibotta | 68% |
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Upside Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | May 1, 2025 | ||||
| Seed | Jul 13, 2021 | ||||
| Accelerator | Sep 1, 2020 |
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Upside Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Techstars | Seed, Accelerator |
| Pivotal Ventures | Accelerator |
| Triple Impact Capital | Seed |
| HICO Ventures | Seed |
| Freestyle Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 22, 2026
Monthly visitors grew 392% MoM, reaching 21.6K.
- Jul 20, 2026
Open roles increased to 6, representing 43% of headcount.
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Upside Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Upside's valuation, stock price, and market status.
Is Upside a public or private company?
Upside is a private company.
What is the current stock price of Upside?
Upside is a private company, so its shares have no public market price. Caplight tracks Upside's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Upside worth (valuation)?
Valuation information for Upside is not publicly available.
Can I buy Upside stock?
Upside shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Upside's last funding round?
Upside's most recent funding round was Seed on May 1, 2025.
Who are the main investors in Upside?
Key investors in Upside include Techstars, Triple Impact Capital, Freestyle Ventures.
Will Upside IPO soon?
No public IPO plans have been announced for Upside.
How can I track Upside secondary market activity?
Caplight tracks bids, offers, and trades in Upside's shares on secondary markets.