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Upstock

Upstock

Private
WellingtonEnterprise Softwarehttps://www.upstock.app/

Last Round

Seed

Feb 7, 2024

Total Funding Raised

$11.9M

Company Overview

Upstock is a software company that provides a digital wholesale ordering and logistics platform for the foodservice, hospitality, and FMCG sectors.

Sector

Enterprise Software

Verticals

Supply Chain, Vertical SaaS, Workflow Automation, Retail Technology, Digital Payments

Business Model

B2B

Customer Profile

Usage-Based SaaS, Freemium

AI Layer

Application

Keywords

wholesale marketplaceB2B orderingfoodservice softwareorder management systemOMSprocurement automationvertical SaaSAI order processingintelligent document processingIDPdigital invoicingsupply chain automationusage-based billinge-procurementrestaurant tech

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Upstock Comparables

Compare Upstock with similar companies based on industry and business-model similarity.

Upstock comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ordermentum
85%
BlueCart
84%
FoodByUs
84%

Upstock Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedFeb 7, 2024
SeedJun 28, 2022
SeedSep 15, 2020

Key People

Founding team and executive leadership

Duncan Ritchie

Chief Executive Officer

Executive Team

Brett W.

Chief Technology Officer

Executive Team

Upstock Investors

Notable investors and investment history

Upstock investors
InvestorRounds
Icehouse VenturesSeed
NZVCSeed
K1W1Seed
Awesome VenturesSeed
Possible VenturesSeed
Enterprise AngelsSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 24, 2026

    Monthly visitors grew 34% MoM, reaching 53.6K.

  • Mar 21, 2024

    Grew 15% QoQ, from 33 to 38 employees.

Upstock Filings

Explore SEC and related filing metadata, where available.

Upstock filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Upstock's valuation, stock price, and market status.

Is Upstock a public or private company?

Upstock is a private company.

What is the current stock price of Upstock?

Upstock is a private company with no public stock price. No recent secondary market data is available.

How much is Upstock worth (valuation)?

Valuation information for Upstock is not publicly available.

Can I buy Upstock stock?

Upstock shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Upstock's last funding round?

Upstock's most recent funding round was Seed on February 7, 2024.

Who are the main investors in Upstock?

Key investors in Upstock include Icehouse Ventures, Possible Ventures.

Will Upstock IPO soon?

No public IPO plans have been announced for Upstock.

How can I track Upstock secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Upstock's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersWellington
Employee Range21
Year Founded2020
Last FundingFeb 7, 2024

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