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Upwards

Upwards

Private
Los Angeles, CaliforniaEnterprise Softwarehttps://upwards.com/

Last Round

Series B

Feb 15, 2024

Total Funding Raised

$49.4M

Company Overview

Upwards is a software company that operates a technology-driven care solutions platform connecting families with caregivers, employers, and government agencies.

Sector

Enterprise Software

Verticals

HR, Vertical SaaS, Workflow Automation, Home & Lifestyle

Business Model

B2B2C

Customer Profile

Subscription SaaS, Government Contracts, Marketplace Commission

AI Layer

Application

Keywords

childcare benefitsemployee benefitschildcare marketplacesubsidy managementcaregiver matchingfamily benefitsHR techchildcare softwarebenefits administrationB2B2Ccare conciergedaycare managementemployer-sponsored carevertical SaaSwork-life benefits

Historical Pricing

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Caplight Momentum Score

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Upwards Comparables

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Upwards comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
TOOTRiS
93%
Wonderschool
87%
Helpr
77%

Upwards Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 15, 2024
Series AApr 11, 2022
SeedFeb 28, 2020
SeedAug 2, 2018

Key People

Founding team and executive leadership

Jesse Forrest

Upwards (formerly WeeCare) Co-Founder & CTO

Founding Team

Matthew Reilly

Co-Founder & CPO

Founding Team

Sheryl Nabors

Chief Executive Officer

Executive Team

Upwards Investors

Notable investors and investment history

Upwards investors
InvestorRounds
Gopher Asset ManagementSeries A
Equal VenturesSeries A
M13Series B, Series A
Social CapitalSeed
Amplify PartnersSeed
Alpha EdisonSeries B
Fika VenturesSeries B, Series A, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 15, 2024

    $21M round led by Alpha Edison.

  • Apr 11, 2022

    $18.1M round led by M13.

Recent news

Latest coverage and updates

  • signs_new_clientJul 24, 2026

    Upwards signs new client United Way of North Central Massachusetts.

Upwards Filings

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Upwards filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Upwards's valuation, stock price, and market status.

Is Upwards a public or private company?

Upwards is a private company.

What is the current stock price of Upwards?

Upwards is a private company with no public stock price. No recent secondary market data is available.

How much is Upwards worth (valuation)?

Valuation information for Upwards is not publicly available.

Can I buy Upwards stock?

Upwards shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Upwards's last funding round?

Upwards's most recent funding round was Series B on February 15, 2024.

Who are the main investors in Upwards?

Key investors in Upwards include M13, Social Capital, Alpha Edison.

Will Upwards IPO soon?

No public IPO plans have been announced for Upwards.

How can I track Upwards secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Upwards's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range52
Year Founded2017
Last FundingFeb 15, 2024

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