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VEGDOG

VEGDOG

Private
Munich, BavariaConsumer & Commercehttps://vegdog.de

Last Round

Series A

Jun 2, 2025

Est. Valuation

$810,000

Total Funding Raised

$13.66M

Company Overview

VEGDOG is a German food-tech company that produces and sells 100% plant-based and gluten-free dog food. Founded in 2015 by Tessa Zaune-Figlar and Valerie Henssen, the company offers a range of products including wet food, dry food, snacks, and nutritional supplements. The recipes are developed in collaboration with specialist veterinarians and laboratories to ensure they are nutritionally complete. The company positions itself as a sustainable and hypoallergenic alternative for dogs, particularly those with food allergies. VEGDOG has raised significant venture capital, including a Series A round in June 2025, to fund its expansion across Europe.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce, Home & Lifestyle

Business Model

B2B

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

vegan dog foodplant-based pet foodhypoallergenic dog fooddog food for allergiesvet-developed pet foodD2C pet brandsustainable pet foodpet food subscriptionalternative proteinomnichannel retaildog treatsdog supplements

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VEGDOG Comparables

Compare VEGDOG with similar companies based on industry and business-model similarity.

VEGDOG comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Vegan4Dogs
85%
Omni Pet Ltd
81%
Benevo
80%

VEGDOG Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJun 2, 2025
Series ANov 11, 2022
SeedAug 17, 2020
AngelNov 6, 2018

Key People

Founding team and executive leadership

Lilli Stapper

Executive Associate To CEO

Executive Team

Tessa Zaune-Figlar

CEO Founder

Founding Team

VEGDOG Investors

Notable investors and investment history

VEGDOG investors
InvestorRounds
Select Alternative InvestmentsSeries A
Green Generation FundSeries A
SFOSeries A
ECBF ManagementSeries A
KatjesgreenfoodSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 28, 2025

    Launched microbial-fermented vegan treats for cats.

  • Jun 2, 2025

    $10M Series A round completed.

Recent news

Latest coverage and updates

  • launchesAug 12, 2026

    Vegdog launched dedicated website for consumers on Aug 12th '26.

  • expands_offices_toAug 12, 2026

    Vegdog expanded offices to Italy, Southern Europe, Europe on Aug 12th '26.

VEGDOG Filings

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VEGDOG filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersMunich, Bavaria
Employee Range52
Year Founded2015
Last FundingJun 2, 2025

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