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Whatnot

Whatnot

Private
Los Angeles, CaliforniaConsumer & Commercehttps://whatnot.com/

Last Round

Series G

Aug 10, 2026

Est. Valuation

$20B

Total Funding Raised

$1.52B

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Whatnot is an e-commerce company that operates a livestream shopping platform connecting buyers and sellers through interactive video commerce for collectibles, fashion, and other consumer goods.

Sector

Consumer & Commerce

Verticals

E-commerce, Social Commerce, Live Streaming, Creator Economy, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Payment Processing Fee

AI Layer

Application

Keywords

livestream shoppinglive commercelive auctionssocial commercecollectibles marketplacelive shopping appbreakerstrading card marketplacerepacke-commerce integrationShopify plugincreator economyAI-powered discoverylive video salessecondary market

Price History

Caplight MarketPrice™ estimate for Whatnot, published with a 90-day delay.

Delayed data

Caplight MarketPrice™

$462.06

per share, as of June 2026

+531.2%

2-year change

The most recent months of MarketPrice™ are available to Caplight clients.

Caplight MarketPrice™ is an estimate of private secondary market pricing, shown here on a delayed basis for illustrative purposes only. It may be incomplete, is subject to change, and may not be relied upon for any purpose or considered investment advice.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Whatnot Comparables

Compare Whatnot with similar companies based on industry and business-model similarity.

Whatnot comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Drip Shop Live
84%
Fanatics
84%
Ezze
81%

Whatnot Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series GAug 10, 2026
Series FOct 28, 2025
Series EJan 8, 2025
Series DJul 21, 2022
Series CSep 16, 2021
Series B
May 25, 2021

Key People

Founding team and executive leadership

Logan Head

Co-Founder - CTO

Founding Team

And Rob

Chief Executive Officer

Executive Team

Grant LaFontaine

CEO & Co-Founder

Founding Team

Jason Pipkin

Entrepreneur CEO

Executive Team

Whatnot Investors

Notable investors and investment history

Whatnot investors
InvestorRounds
Andreessen HorowitzSeries B, Series C, Series E, Series G, Series F, Series D, Series A
S32Series G
DST GlobalSeries G, Series E, Series D, Series F
ICONIQ CapitalSeries G
Wonder VenturesSeries A, Pre Seed, Seed
AvraSeries F, Series E, Series G
Twenty Two VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 10, 2026

    $545M round led by Lightspeed Venture Partners and ICONIQ Capital.

  • Jul 8, 2026

    Hiring legal counsel for Ireland, UK, Germany, Japan, and Australia.

Recent news

Latest coverage and updates

  • partners_withOct 7, 2026

    Whatnot Inc. partners with Mass Appeal on the Whatnot Liveplex in New York

  • has_issues_withOct 1, 2026

    Whatnot Inc. faces allegations of operating an unregulated online casino in breach of California's lottery laws in California on Mar '26

  • attends_eventOct 1, 2026

    Whatnot Inc. will attend New York Comic Con in New York on Oct 8th–11th '26

  • has_issues_withSep 30, 2026

    Whatnot Inc. had issues with violate California lottery and gambling laws, the federal RICO statute on Sep 30th '26.

  • has_issues_withSep 29, 2026

    Whatnot Inc. has issues with legal claims accusing some of its break formats of operating as unlicensed gambling activities.

Whatnot Filings

Explore SEC and related filing metadata, where available.

Whatnot filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Appears On

Curated lists and screens where this company is featured.

Frequently Asked Questions

Common questions about Whatnot's valuation, stock price, and market status.

Is Whatnot a public or private company?

Whatnot is a private company.

What is the current stock price of Whatnot?

Whatnot is a private company, so its shares have no public market price. Caplight tracks Whatnot's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Whatnot worth (valuation)?

Whatnot's valuation is estimated at $20.0B based on funding round data.

Can I buy Whatnot stock?

Whatnot shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Whatnot's last funding round?

Whatnot's most recent funding round was Series G on August 10, 2026.

Who are the main investors in Whatnot?

Key investors in Whatnot include Andreessen Horowitz, DST Global, ICONIQ Capital, Avra, Greycroft.

Will Whatnot IPO soon?

No public IPO plans have been announced for Whatnot.

How can I track Whatnot secondary market activity?

Caplight tracks bids, offers, and trades in Whatnot's shares on secondary markets.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range1,431
Year Founded2019
Last FundingAug 10, 2026

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