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Willed

Willed

Private
ElsternwickConsumer & Commercehttps://www.willed.com.au/

Last Round

Strategic

Sep 16, 2024

Total Funding Raised

$6.22M

Company Overview

Willed is an Australian end-of-life planning company that provides online services for will creation, power of attorney, probate, and funeral arrangements.

Sector

Consumer & Commerce

Verticals

Legal Tech, D2C Brands, Personal Finance, Document Management

Business Model

B2C

Customer Profile

Services & Consulting, Subscription SaaS

AI Layer

Non-AI

Keywords

online willestate planningpower of attorneyprobate serviceslegal techfuneral planningdigital estatewill kitlegal document creationdirect-to-consumerD2Clegacy givingonline lawyer

Historical Pricing

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Caplight Momentum Score

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Willed Comparables

Compare Willed with similar companies based on industry and business-model similarity.

Willed comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Safewill
93%
Your Wills Pty Ltd
92%
ezyWill
87%

Willed Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicSep 16, 2024
Series AJun 14, 2022

Key People

Founding team and executive leadership

Aaron Zelman

Joint CEO & Co-Founder

Founding Team

Tim Glasson

CTO

Executive Team

Willed Investors

Notable investors and investment history

Willed investors
InvestorRounds
Thorney InvestmentsSeries A
Ellerston CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 14, 2022

    Raised $4.1M from Ellerston Capital and Thorney Investments.

Willed Filings

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Willed filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about Willed's valuation, stock price, and market status.

Is Willed a public or private company?

Willed is a private company.

What is the current stock price of Willed?

Willed is a private company with no public stock price. No recent secondary market data is available.

How much is Willed worth (valuation)?

Valuation information for Willed is not publicly available.

Can I buy Willed stock?

Willed shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Willed's last funding round?

Willed's most recent funding round was Strategic on September 16, 2024.

Who are the main investors in Willed?

Key investors in Willed include Thorney Investments, Ellerston Capital.

Will Willed IPO soon?

No public IPO plans have been announced for Willed.

How can I track Willed secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Willed's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersElsternwick
Employee Range16
Year Founded2020
Last FundingSep 16, 2024

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