Willful
PrivateLast Round
VC Round
Oct 1, 2023
Est. Valuation
$6M
Total Funding Raised
$2.51M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Willful operates in FinTech and is based in Toronto. Its latest recorded funding round was a VC Round in October 2023.
Willful is a Canadian online estate planning platform that enables users to create legally-binding wills and power of attorney documents.
Sector
FinTech
Verticals
Legal Tech, Wealth Management, Personal Finance
Business Model
B2C
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Willful Comparables
Compare Willful with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Epilogue Wills | 90% | |
| Safewill | 82% | |
| FormalWill Inc. | 82% |
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Willful Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Oct 1, 2023 | ||||
| Seed | Dec 2, 2021 | ||||
| Seed | Jun 1, 2020 | ||||
| Accelerator | May 17, 2019 |
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Key People
Founding team and executive leadership
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Willful Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Conconi Growth Partners | Seed |
| JANT Ventures | Seed |
| FounderFuel | Accelerator |
| Real Ventures | Seed, Accelerator |
| Baycrest Hospital | VC Round |
| York Angels | Seed |
| Tactico | Seed, VC Round |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 1, 2026
Partnerships announced with Scotiabank and CIBC.
- Mar 1, 2026
Helped over 350,000 Canadian families since 2017.
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Willful Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Willful's valuation, stock price, and market status.
Is Willful a public or private company?
Willful is a private company.
What is the current stock price of Willful?
Willful is a private company, so its shares have no public market price. Caplight tracks Willful's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Willful worth (valuation)?
Willful's valuation is estimated at $6.0M based on funding round data.
Can I buy Willful stock?
Willful shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Willful's last funding round?
Willful's most recent funding round was VC Round on October 1, 2023.
Who are the main investors in Willful?
Key investors in Willful include Tactico.
Will Willful IPO soon?
No public IPO plans have been announced for Willful.
How can I track Willful secondary market activity?
Caplight tracks bids, offers, and trades in Willful's shares on secondary markets.