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Fifteen Percent Pledge

Fifteen Percent Pledge

New York City, New York15percentpledge.org

Overview

Fifteen Percent Pledge is a non-profit organization founded in 2020 that provides grants and advocates for major retailers to dedicate 15% of their purchasing power to Black-owned businesses to promote racial and economic equity.

Year Founded

2020

Portfolio Companies

5

Investments

Fifteen Percent Pledge investments
CompanyDateStageLead
Scarlet by RedDropFeb 2025GrantCo-investor
Sienna NaturalsFeb 2025GrantCo-investor
Rif CareMay 2026GrantCo-investor
Brown Girl JaneFeb 2024GrantCo-investor
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Key People

Aurora James

Founder

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

Portfolio analytics

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Investment Activity

Yearly cadence, pace, and funding raised over time.

Premium
2021
2022
2023
2024
2025
2026

Portfolio analytics

Caplight clients see yearly investment pace and funding raised over time.

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FAQ

Where is Fifteen Percent Pledge based?

Fifteen Percent Pledge is headquartered in New York City, New York, United States.

When was Fifteen Percent Pledge founded?

Fifteen Percent Pledge was founded in 2020.

How many portfolio companies does Fifteen Percent Pledge have?

Fifteen Percent Pledge has 5 portfolio companies in Caplight's dataset.

What are some companies in Fifteen Percent Pledge's portfolio?

Portfolio companies visible on Caplight include Scarlet by RedDrop, Sienna Naturals, Rif Care, Brown Girl Jane.

What was Fifteen Percent Pledge's most recent investment shown here?

Fifteen Percent Pledge's most recent investment in this portfolio sample was in Rif Care in 2026.

What sectors does Fifteen Percent Pledge focus on?

Fifteen Percent Pledge focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Healthcare & Life Sciences.

What company stages does Fifteen Percent Pledge focus on?

Stage focus information for Fifteen Percent Pledge is not publicly available.

Firmographic Details

HeadquartersNew York City, New York
Year Founded2020

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