AO StartUps
Overview
AO StartUps is a pioneering sports and entertainment tech accelerator program powered by Tennis Australia and the Australian Open. Launched in 2022, the program supports startups by providing a unique opportunity to build, test, or pilot their technologies on a world stage. It focuses on verticals such as player performance, health technologies, fan engagement, and event operations. Participating companies gain access to real-world testing environments, mentorship, and commercial pathways. The program is a key part of Tennis Australia's innovation and venture capital strategy, and successful participants may receive investment from Tennis Australia's venture capital fund, initially Wildcard Ventures and later AO Ventures.
Portfolio Companies
11
Website
aostartups.ausopen.comInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| MATCHi | Jan 2023 | Accelerator | Co-investor |
| ElectroKare | Jan 2025 | Accelerator | Co-investor |
| Camb.ai | Feb 2024 | Seed | - |
| Backsync | Jan 2025 | Accelerator | Co-investor |
| Bettercup | Jan 2026 | Accelerator | Co-investor |
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Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is AO StartUps based?
AO StartUps is headquartered in Melbourne, Victoria, Australia.
When was AO StartUps founded?
Founding year information for AO StartUps is not publicly available.
How many portfolio companies does AO StartUps have?
AO StartUps has 11 portfolio companies in Caplight's dataset.
What are some companies in AO StartUps's portfolio?
Portfolio companies visible on Caplight include MATCHi, ElectroKare, Camb.ai, Backsync, Bettercup.
What was AO StartUps's most recent investment shown here?
AO StartUps's most recent investment in this portfolio sample was in Bettercup in 2026.
What sectors does AO StartUps focus on?
AO StartUps focuses on Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Energy & Sustainability, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Real Estate & PropTech, Healthcare & Life Sciences, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Enterprise Software, Mobility, Transportation & Logistics, Enterprise Software, AI, Data & Cloud Infrastructure.
What company stages does AO StartUps focus on?
AO StartUps typically invests at the Early stage.
What is AO StartUps's AUM?
AO StartUps's assets under management are estimated between $30.0M and $30.0M.