Imaginary Ventures
Overview
Imaginary Ventures is a venture capital firm that focuses on investing in iconic, generationally defining consumer brands and the technology businesses that support them. The firm primarily targets early-stage investments but also participates in late-stage opportunities when they align with their expertise and network. Imaginary Ventures is known for backing brands that innovate within retail, health, wellness, beauty, and consumer packaged goods sectors. The firm leverages its deep industry knowledge and extensive network to help its portfolio companies navigate the challenges of the modern consumer landscape, particularly in a digital-first world where direct-to-consumer models are increasingly prevalent.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Skims | Jul 2023 | Series C | Co-investor |
| David Protein | Sep 2026 | Series B | Co-investor |
| Medici Brands | Sep 2026 | Series B | Co-investor |
| Nordic Knots | Mar 2026 | Growth Equity | Lead |
| Glossier | Feb 2018 | Series C | Co-investor |
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Key People
Natalie Massenet
Co-Founder Partner Imaginary Ventures
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Imaginary Ventures based?
Imaginary Ventures is headquartered in New York City, New York, United States.
When was Imaginary Ventures founded?
Imaginary Ventures was founded in 2017.
How many portfolio companies does Imaginary Ventures have?
Imaginary Ventures has 60 portfolio companies in Caplight's dataset.
What are some companies in Imaginary Ventures's portfolio?
Portfolio companies visible on Caplight include Skims, David Protein, Medici Brands, Nordic Knots, Glossier.
What was Imaginary Ventures's most recent investment shown here?
Imaginary Ventures's most recent investment in this portfolio sample was in David Protein in 2026.
What sectors does Imaginary Ventures focus on?
Imaginary Ventures focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, FinTech, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Enterprise Software, FinTech, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Consumer & Commerce, Enterprise Software, Real Estate & PropTech, Frontier & Industrial Tech, Media, Entertainment & Gaming, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Media, Entertainment & Gaming, Healthcare & Life Sciences, Enterprise Software, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Energy & Sustainability, Energy & Sustainability, Consumer & Commerce, Consumer & Commerce, Energy & Sustainability.
What company stages does Imaginary Ventures focus on?
Imaginary Ventures typically invests at the Early stage.
What is Imaginary Ventures's AUM?
Imaginary Ventures's assets under management are estimated between $500.0M and $1.0B.