The Players Fund
Overview
The Players Fund is the UK's first athlete-led venture capital firm, founded in 2023. It invests in early-stage, tech-enabled startups from Pre-Seed to Series A. The fund was established by a group of world-class athletes and is managed by Fergus and Ruari Bell. It was formed through the consolidation of several athlete investment groups, including 4CAST, ForGood, and B-Engaged. The firm's first fund is £40 million (approximately $51 million USD) and focuses on sectors such as health, sports technologies, social media, and smart commerce. The fund operates as a co-investor alongside other established VC firms, with initial check sizes ranging from £50,000 to £300,000.
Portfolio Companies
16
Website
playersfund.vcInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Prosper Marketplace | Jan 2025 | Early Funding | Co-investor |
| TMRW Sports | Jun 2024 | Series A | - |
| Huskeys | Mar 2026 | Seed | Co-investor |
| Prosper | Jan 2025 | Seed | Co-investor |
| Let's Prosper | Jan 2025 | VC Round | Co-investor |
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Key People
Hector Bellerin
Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is The Players Fund based?
The Players Fund is headquartered in London, England, United Kingdom.
When was The Players Fund founded?
Founding year information for The Players Fund is not publicly available.
How many portfolio companies does The Players Fund have?
The Players Fund has 16 portfolio companies in Caplight's dataset.
What are some companies in The Players Fund's portfolio?
Portfolio companies visible on Caplight include Prosper Marketplace, TMRW Sports, Huskeys, Prosper, Let's Prosper.
What was The Players Fund's most recent investment shown here?
The Players Fund's most recent investment in this portfolio sample was in Huskeys in 2026.
What sectors does The Players Fund focus on?
The Players Fund focuses on Media, Entertainment & Gaming, FinTech, Media, Entertainment & Gaming, Media, Entertainment & Gaming, FinTech, Media, Entertainment & Gaming, Healthcare & Life Sciences, Healthcare & Life Sciences, Real Estate & PropTech, Cybersecurity, Consumer & Commerce, Enterprise Software, Enterprise Software, Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, Consumer & Commerce.
What company stages does The Players Fund focus on?
The Players Fund typically invests at the Early stage.
What is The Players Fund's AUM?
The Players Fund's assets under management are estimated between $51.0M and $51.0M.