Provenance
Overview
Provenance is a growth equity firm that invests in consumer-focused companies, particularly in the digital and direct-to-consumer sectors.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Instant Hydration, Inc. | May 2026 | Series A | Co-investor |
| Ten Thousand | Jul 2023 | Series A | Lead |
| Makeup By Mario | Jan 2023 | Growth Equity | Co-investor |
| Fireclay Tile | Oct 2021 | Growth Equity | Lead |
| MeUndies | Nov 2020 | Growth Equity | Lead |
For institutional investors. Book with your work email.
Key People
Paula Sutter
Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Provenance based?
Provenance is headquartered in Beverly Hills, California, United States.
When was Provenance founded?
Provenance was founded in 2019.
How many portfolio companies does Provenance have?
Provenance has 7 portfolio companies in Caplight's dataset.
What are some companies in Provenance's portfolio?
Recent investments visible on Caplight include Instant Hydration, Inc., Ten Thousand, Makeup By Mario, Fireclay Tile, MeUndies.
What was Provenance's most recent investment?
Provenance's most recent investment on Caplight was in Instant Hydration, Inc. in 2026.
What sectors does Provenance focus on?
Provenance focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Energy & Sustainability, Healthcare & Life Sciences, Energy & Sustainability.
What company stages does Provenance focus on?
Provenance typically invests at the Late stage.
What is Provenance's AUM?
Provenance's assets under management are estimated between $388.3M and $388.3M.