Shrug Capital
Overview
Shrug Capital is a San Francisco-based venture capital firm that invests in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm seeks to invest in companies operating in the consumer sector.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Hadrian | Feb 2024 | Series B | Co-investor |
| Beast Industries | Feb 2024 | Series A | Co-investor |
| Pipe | Feb 2020 | Seed | - |
| Varda Space Industries | Jul 2025 | Series C | Lead |
| Liquid Death | May 2019 | Seed | - |
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Key People
Moshe Lifschitz
Managing Partner
Niv D.
Managing Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Shrug Capital based?
Shrug Capital is headquartered in San Francisco, California, United States.
When was Shrug Capital founded?
Shrug Capital was founded in 2018.
How many portfolio companies does Shrug Capital have?
Shrug Capital has 87 portfolio companies in Caplight's dataset.
What are some companies in Shrug Capital's portfolio?
Portfolio companies visible on Caplight include Hadrian, Beast Industries, Pipe, Varda Space Industries, Liquid Death.
What was Shrug Capital's most recent investment shown here?
Shrug Capital's most recent investment in this portfolio sample was in Varda Space Industries in 2025.
What sectors does Shrug Capital focus on?
Shrug Capital focuses on Consumer & Commerce, Enterprise Software, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, Media, Entertainment & Gaming, Consumer & Commerce, Frontier & Industrial Tech, Consumer & Commerce, FinTech, Healthcare & Life Sciences, Healthcare & Life Sciences, Crypto & Web3, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Healthcare & Life Sciences, Crypto & Web3, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Media, Entertainment & Gaming, FinTech, Enterprise Software, FinTech, FinTech, Enterprise Software, Healthcare & Life Sciences, FinTech, Cybersecurity, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, Enterprise Software, Consumer & Commerce, FinTech, Enterprise Software, FinTech, Enterprise Software, FinTech, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, Enterprise Software, Crypto & Web3, FinTech, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Frontier & Industrial Tech, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, Consumer & Commerce, Real Estate & PropTech, Energy & Sustainability, Crypto & Web3, Energy & Sustainability, Enterprise Software, Consumer & Commerce, Enterprise Software, FinTech, Enterprise Software, Enterprise Software, Frontier & Industrial Tech, Media, Entertainment & Gaming, Frontier & Industrial Tech, Frontier & Industrial Tech, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Frontier & Industrial Tech, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, Crypto & Web3, Frontier & Industrial Tech, Consumer & Commerce, Frontier & Industrial Tech, Healthcare & Life Sciences, Energy & Sustainability, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Consumer & Commerce, Frontier & Industrial Tech, Enterprise Software, FinTech, FinTech, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, Mobility, Transportation & Logistics, Cybersecurity, Healthcare & Life Sciences, FinTech, Crypto & Web3, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Enterprise Software, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Telecommunications & Networking, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Energy & Sustainability, Media, Entertainment & Gaming, Frontier & Industrial Tech, Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Telecommunications & Networking, Media, Entertainment & Gaming, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, Mobility, Transportation & Logistics, Consumer & Commerce, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Enterprise Software, Energy & Sustainability, Real Estate & PropTech, AI, Data & Cloud Infrastructure, Real Estate & PropTech, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, FinTech, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Consumer & Commerce, Energy & Sustainability, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce.
What company stages does Shrug Capital focus on?
Shrug Capital typically invests at the Early stage.
What is Shrug Capital's AUM?
Shrug Capital's assets under management are estimated between $100.0M and $250.0M.