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The Conversion Group

The Conversion Group

Overview

The Conversion Group is a private investment firm based in London that focuses on control and growth investments in businesses within the creative, lifestyle, fine wine, and spirits sectors, while also investing in public markets.

Year Founded

2008

Portfolio Companies

2

Investments

The Conversion Group investments
CompanyDateStageLead
FINE+RARE GroupApr 2016Private EquityCo-investor
FINE+RARE-Early FundingCo-investor

Key People

Ajit Puri

Group CEO and Investment Director

William Comfort

Managing Director

Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

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SeedSeries ASeries BGrowth

Portfolio analytics

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Investment Activity

Yearly cadence, pace, and funding raised over time.

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2021
2022
2023
2024
2025
2026

Portfolio analytics

Caplight clients see yearly investment pace and funding raised over time.

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FAQ

Where is The Conversion Group based?

The Conversion Group is headquartered in London, United Kingdom.

When was The Conversion Group founded?

The Conversion Group was founded in 2008.

How many portfolio companies does The Conversion Group have?

The Conversion Group has 2 portfolio companies in Caplight's dataset.

What are some companies in The Conversion Group's portfolio?

Portfolio companies visible on Caplight include FINE+RARE Group, FINE+RARE.

What was The Conversion Group's most recent investment shown here?

The Conversion Group's most recent investment in this portfolio sample was in FINE+RARE Group in 2016.

What sectors does The Conversion Group focus on?

The Conversion Group focuses on Consumer & Commerce, Consumer & Commerce, FinTech, FinTech.

What company stages does The Conversion Group focus on?

The Conversion Group typically invests at the Late stage.

Firmographic Details

HeadquartersLondon
Year Founded2008

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