True Global
Overview
True is a private equity firm based in London, United Kingdom, founded in 2012. The firm invests in the retail, analytics, blockchain, entertainment, consumer, and leisure sectors, and also in technology ecosystems including B2C, B2B, and B2B2C . They invest in entrepreneurs, founders and teams that are reimagining business, finding better ways to grow. True works with breakthrough consumer brands and businesses, supporting them through their two funds, as well as True's unique network and innovation arm .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Jobandtalent | Jun 2018 | Series B Extension | - |
| Zwift | Sep 2020 | Series C | - |
| Jitty | Aug 2025 | Seed | Co-investor |
| Shameless Pets | Nov 2019 | Seed | Lead |
| Fit Collective | Nov 2025 | Pre Seed | Co-investor |
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Key People
Matthew Truman
Executive Chair Co-founder
Richard Mergler
Founding Partner
Paul Cocker
CEO Co-Founder
Mike Tattersall
Managing Director, Innovation & CCO, Partner
Rachel Marshall
Director, Principal
Gursh Mendhir
Principal
Kevin Nelis
Advisory Principal
Vikesh Mistry
Principal, Finance
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Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is True Global based?
True Global is headquartered in London, England, United Kingdom.
When was True Global founded?
True Global was founded in 2012.
How many portfolio companies does True Global have?
True Global has 14 portfolio companies in Caplight's dataset.
What are some companies in True Global's portfolio?
Portfolio companies visible on Caplight include Jobandtalent, Zwift, Jitty, Shameless Pets, Fit Collective.
What was True Global's most recent investment shown here?
True Global's most recent investment in this portfolio sample was in Fit Collective in 2025.
What sectors does True Global focus on?
True Global focuses on Consumer & Commerce, Healthcare & Life Sciences, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Real Estate & PropTech, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Mobility, Transportation & Logistics, Energy & Sustainability, Enterprise Software, Enterprise Software, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Energy & Sustainability, Enterprise Software, Energy & Sustainability, Energy & Sustainability.
What company stages does True Global focus on?
True Global typically invests at the Early stage.
What is True Global's AUM?
True Global's assets under management are estimated between $500.0M and $1.0B.