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Formulate

Private
Menlo Park, CaliforniaEnterprise Software

Last Round

Seed

Jan 30, 2020

Total Funding Raised

$5.47M

Company Overview

Formulate operates in Enterprise Software and is based in Menlo Park, California. Its latest recorded funding round was a Seed round in January 2020.

Formulate is a personal care company that provides an internet-first brand of personalized hair, scalp, and skin care products.

Sector

Enterprise Software

Verticals

Workflow Automation, Low-Code/No-Code, Business Intelligence, Compliance, Data Integration

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Formulate Comparables

Compare Formulate with similar companies based on industry and business-model similarity.

Formulate comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
GoFormz
85%
Fluix
83%
Kizeo
79%
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Formulate Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedJan 30, 2020
SeedAug 23, 2018
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Formulate Investors

Notable investors and investment history

Formulate investors
InvestorRounds
henQSeed
J12 VenturesSeed
IndustrifondenSeed

Formulate Filings

Explore SEC and related filing metadata, where available.

Formulate filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Formulate's valuation, stock price, and market status.

Is Formulate a public or private company?

Formulate is a private company.

What is the current stock price of Formulate?

Formulate is a private company, so its shares have no public market price. Caplight tracks Formulate's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Formulate worth (valuation)?

Valuation information for Formulate is not publicly available.

Can I buy Formulate stock?

Formulate shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Formulate's last funding round?

Formulate's most recent funding round was Seed on January 30, 2020.

Who are the main investors in Formulate?

Key investors in Formulate include henQ, Industrifonden.

Will Formulate IPO soon?

No public IPO plans have been announced for Formulate.

How can I track Formulate secondary market activity?

Caplight tracks bids, offers, and trades in Formulate's shares on secondary markets.

Firmographic Details

HeadquartersMenlo Park, California
Year Founded2019
Last FundingJan 30, 2020

Institutional Data Access

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