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Funnel

Funnel

Private
StockholmAI, Data & Cloud Infrastructurehttps://funnel.io/

Last Round

Debt

Jan 28, 2026

Est. Valuation

$200M

Total Funding Raised

$206M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Funnel is a marketing technology company that offers a software-as-a-service platform for collecting, organizing, and analyzing advertising performance data to help businesses manage ad spending and forecast growth.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Marketing, Business Intelligence, Digital Advertising, Data Warehousing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Application

Keywords

marketing data platformmarketing ETLdata integrationmarketing analyticsmarketing data pipelinemarketing attributionmarketing performance trackingdata warehouse integrationmarketing operationsmarketing data stackdata normalizationmarketing data connectorsmarketing intelligencedata-driven marketingmarketing automationmarketing techmartech

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Funnel Comparables

Compare Funnel with similar companies based on industry and business-model similarity.

Funnel comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Supermetrics
94%
Adverity
84%
Improvado
83%

Funnel Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJan 28, 2026
Series COct 12, 2021
Series BJan 17, 2020
VC RoundFeb 25, 2019
Series ASep 19, 2017
Seed
May 22, 2013

Key People

Founding team and executive leadership

Per Made

CMO & Co-founder

Founding Team

Mary Kempf

Chief Executive Officer

Executive Team

Sofia Cirverius

Deputy CTO

Executive Team

Nina Hammarström

Chief Operating Officer

Executive Team

Funnel Investors

Notable investors and investment history

Funnel investors
InvestorRounds
Kreos CapitalSeries B
Hercules CapitalDebt
AP4 (The Fourth Swedish National Pension Fund)Series C
Kreos CapitalSeries B
F-Prime CapitalSeries B
Eight Roads VenturesSeries C, Series B
IndustrifondenSeries C, Series A, VC Round, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 1, 2026

    Scaled to over $70M in ARR.

  • Apr 1, 2026

    Serves over 3,000 businesses.

Funnel Filings

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Funnel filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about Funnel's valuation, stock price, and market status.

Is Funnel a public or private company?

Funnel is a private company.

What is the current stock price of Funnel?

Funnel is a private company with no public stock price. No recent secondary market data is available.

How much is Funnel worth (valuation)?

Valuation information for Funnel is not publicly available.

Can I buy Funnel stock?

Funnel shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Funnel's last funding round?

Funnel's most recent funding round was Debt on January 28, 2026.

Who are the main investors in Funnel?

Key investors in Funnel include F-Prime Capital, Eight Roads Ventures, Oxx, Stena Sessan, Balderton Capital.

Will Funnel IPO soon?

No public IPO plans have been announced for Funnel.

How can I track Funnel secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Funnel's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersStockholm
Employee Range299
Year Founded2014
Last FundingJan 28, 2026

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