Supermetrics
PrivateLast Round
Series B
Aug 25, 2020
Est. Valuation
$280M
Total Funding Raised
$51.34M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Supermetrics operates in AI, Data & Cloud Infrastructure and is based in Helsinki. Its latest recorded funding round was a Series B round in August 2020.
Supermetrics is a marketing intelligence company that provides software to help marketers connect, manage, analyze, and activate their data from multiple platforms.
Sector
AI, Data & Cloud Infrastructure
Verticals
Data Integration, Business Intelligence, Data Warehousing, Digital Advertising, Marketing
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Supermetrics Comparables
Compare Supermetrics with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Funnel | 91% | |
| Adverity | 85% | |
| Improvado | 84% |
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Supermetrics Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Aug 25, 2020 | ||||
| Series A | Nov 23, 2017 |
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Key People
Founding team and executive leadership
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Supermetrics Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| BlueWing Ventures | Series B |
| Institutional Venture Partners (IVP) | Series B |
| OpenOcean | Series B, Series A |
| Highland Europe | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 6, 2026
Team size reported to be over 400 people.
- May 6, 2026
Nestlé added as a new customer.
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Recent news
Latest coverage and updates
- launchesNov 4, 2026
Supermetrics launches its Claude connector in Feb '26, bringing business-specific rules and cross-platform marketing data into Claude workflows so marketers can analyze performance and create or edit campaigns subject to review and approval.
- integrates_withNov 4, 2026
On Nov 3rd '26, Supermetrics integrates with Claude to let marketers draft and edit campaigns for Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn, and Snapchat inside a conversation, with proposed changes paused for human approval and campaign creation in early access.
- launchesOct 17, 2026
Supermetrics launches a Conversions metric for Ad reports in its ChatGPT Ads connector in Sep '26.
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Supermetrics Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Supermetrics's valuation, stock price, and market status.
Is Supermetrics a public or private company?
Supermetrics is a private company.
What is the current stock price of Supermetrics?
Supermetrics is a private company, so its shares have no public market price. Caplight tracks Supermetrics's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Supermetrics worth (valuation)?
Supermetrics's valuation is estimated at $280.0M based on funding round data.
Can I buy Supermetrics stock?
Supermetrics shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Supermetrics's last funding round?
Supermetrics's most recent funding round was Series B on August 25, 2020.
Who are the main investors in Supermetrics?
Key investors in Supermetrics include OpenOcean, Highland Europe.
Will Supermetrics IPO soon?
No public IPO plans have been announced for Supermetrics.
How can I track Supermetrics secondary market activity?
Caplight tracks bids, offers, and trades in Supermetrics's shares on secondary markets.