PHLUR
PrivateLast Round
M&A
Jul 22, 2025
Total Funding Raised
$18.95M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
PHLUR is a personal products company that creates and sells modern fine fragrances, body care products, and candles online and through retail partners.
Sector
Consumer & Commerce
Verticals
D2C Brands, Fashion & Beauty, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
PHLUR Comparables
Compare PHLUR with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Snif | 90% | |
| Ellis Brooklyn | 89% | |
| Henry Rose | 89% |
PHLUR Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Jul 22, 2025 | ||||
| M&A | Feb 26, 2021 | ||||
| Series A | Jun 25, 2019 | ||||
| Series A | Mar 19, 2018 | ||||
| Seed | Jun 1, 2017 | ||||
Convertible Debt | Aug 1, 2016 |
PHLUR Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Next Coast Ventures | Convertible Debt, Series A, Seed |
| TSG Consumer Partners | M&A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2026
Grew 17% QoQ, from 47 to 55 employees.
- Dec 18, 2025
Launched new fragrance, Afterglow Eau de Parfum.
PHLUR Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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