PHLUR
PrivateLast Round
M&A
Jul 22, 2025
Total Funding Raised
$18.95M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
PHLUR operates in Consumer & Commerce and is based in West Hollywood, California. Its latest recorded funding round was a Series A round in June 2019.
PHLUR is a personal products company that creates and sells modern fine fragrances, body care products, and candles online and through retail partners.
Sector
Consumer & Commerce
Verticals
D2C Brands, Fashion & Beauty, E-commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
PHLUR Comparables
Compare PHLUR with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Snif | 90% | |
| Ellis Brooklyn | 89% | |
| Henry Rose | 89% |
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PHLUR Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Jul 22, 2025 | ||||
| M&A | Feb 26, 2021 | ||||
| Series A | Jun 25, 2019 | ||||
| Series A | Mar 19, 2018 | ||||
| Seed | Jun 1, 2017 | ||||
Convertible Debt | Aug 1, 2016 |
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Key People
Founding team and executive leadership
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PHLUR Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Next Coast Ventures | Convertible Debt, Series A, Seed |
| TSG Consumer Partners | M&A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2026
Grew 17% QoQ, from 47 to 55 employees.
- Dec 18, 2025
Launched new fragrance, Afterglow Eau de Parfum.
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Recent news
Latest coverage and updates
- launchesOct 26, 2026
Phlur launches an eau de parfum version of the Heavy Cream scent alongside a matching Heavy Cream-scented body butter.
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PHLUR Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about PHLUR's valuation, stock price, and market status.
Is PHLUR a public or private company?
PHLUR is a private company.
What is the current stock price of PHLUR?
PHLUR is a private company, so its shares have no public market price. Caplight tracks PHLUR's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is PHLUR worth (valuation)?
Valuation information for PHLUR is not publicly available.
Can I buy PHLUR stock?
PHLUR shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was PHLUR's last funding round?
PHLUR's most recent funding round was M&A on July 22, 2025.
Who are the main investors in PHLUR?
Key investors in PHLUR include Next Coast Ventures, TSG Consumer Partners.
Will PHLUR IPO soon?
No public IPO plans have been announced for PHLUR.
How can I track PHLUR secondary market activity?
Caplight tracks bids, offers, and trades in PHLUR's shares on secondary markets.