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Snif

Snif

Private
New York City, New YorkConsumer & Commercehttps://snif.co

Last Round

Series B

Extension

Jun 13, 2025

Total Funding Raised

$26.52M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Snif operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was a Series B Extension round in June 2025.

Snif is a direct-to-consumer fragrance company that offers genderless, vegan, and cruelty-free scented products, including perfumes and candles.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, Home & Lifestyle, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Snif Comparables

Compare Snif with similar companies based on industry and business-model similarity.

Snif comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
PHLUR
89%
DedCool
88%
Dossier
87%
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Snif Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series B ExtensionJun 13, 2025
Series BMar 18, 2024
Series AMar 22, 2022
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Key People

Founding team and executive leadership

Bryan Edwards

Co-CEO, Co-Founder

Founding Team

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Snif Investors

Notable investors and investment history

Snif investors
InvestorRounds
MaveronSeries B, Series B Extension, Series A
Adapt VenturesSeries B, Series B Extension, Series A
VMG PartnersSeries B, Series A, Series B Extension
GaingelsSeries B, Series B Extension, Series A
Uncommon DenominatorSeries B, Series B Extension, Series A
Sugar CapitalSeries B, Series B Extension, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 29, 2026

    Grew 18% QoQ, from 79 to 93 employees.

  • Jun 26, 2026

    Grew 18% QoQ, from 71 to 84 employees.

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Recent news

Latest coverage and updates

  • launchesNov 6, 2026

    Snif launches Body Whip in Jun '26, translating six existing fragrance identities into whipped body creams.

  • launchesSep 15, 2026

    On Sep 15th '26, Snif launches Lychee Lacquer, a fragrance inspired by the nail salon.

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Snif Filings

Explore SEC and related filing metadata, where available.

Snif filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about Snif's valuation, stock price, and market status.

Is Snif a public or private company?

Snif is a private company.

What is the current stock price of Snif?

Snif is a private company, so its shares have no public market price. Caplight tracks Snif's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Snif worth (valuation)?

Valuation information for Snif is not publicly available.

Can I buy Snif stock?

Snif shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Snif's last funding round?

Snif's most recent funding round was Series B Extension on June 13, 2025.

Who are the main investors in Snif?

Key investors in Snif include VMG Partners.

Will Snif IPO soon?

No public IPO plans have been announced for Snif.

How can I track Snif secondary market activity?

Caplight tracks bids, offers, and trades in Snif's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range50
Year Founded2020
Last FundingJun 13, 2025

Institutional Data Access

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